Seamless Cross-Channel Strategy for Every Voter Touchpoint
Integrated Multimedia For Unmatched Campaign Reach
Connect with voters everywhere they are. Integrated Multimedia blends direct mail with SMS, QR codes, and digital channels for a unified, high-impact strategy. Reach more voters, reinforce your message, and drive action across platforms—all while maintaining consistency, efficiency, and measurable results from your first drop to the final vote.
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Why Choose Us
We Integrate Mail, Digital, SMS & QR for Maximum Impact
Sutton & Smart simplifies multimedia campaigning. We seamlessly connect direct mail with digital ads, QR code experiences, and SMS reminders—so every voter sees your message, everywhere. No gaps. No mixed signals. Just one clear, compelling voice across every channel to boost engagement, recall, and results.
Unified Voter Experience
Create a consistent message across mail, digital ads, QR scans, and SMS. Voters encounter your campaign in multiple places but with one clear voice—building trust, reinforcing recognition, and driving action at every stage of their decision journey.
- Consistent messaging across all campaign voter touchpoints.
- Build trust with unified branding and delivery timing.
Mail-to-Digital Retargeting
Follow up every printed mailer with targeted digital ads. When voters see your message in their mailbox and online, it doubles visibility and recall—amplifying persuasion and ensuring your investment in mail keeps working across screens.
- Extend mail impact through strategic digital follow-ups.
- Increase recall with coordinated online voter targeting.
QR Code Engagement
Turn static mail into dynamic interactions. QR codes on postcards or brochures direct voters to videos, donation pages, or ballot tools. You’ll track engagement in real time and guide each voter toward a specific, measurable action.
- Drive action instantly with scannable QR experiences.
- Track engagement from print to digital instantly.
SMS + Mail Coordination
Combine direct mail drops with well-timed SMS messages. A quick reminder text before or after delivery ensures your piece gets seen, read, and remembered. It’s personal, effective, and a proven way to boost voter response.
- Reinforce mail with timely, personalized SMS reminders.
- Boost visibility with synced mail-text messaging.
Real-Time Performance Tracking
Know what’s working and where to adjust. Our integrated approach allows live tracking of QR scans, ad impressions, click-throughs, and voter responses—giving you the data you need to optimize every message, list, and channel in real time.
- Monitor scans, clicks, and responses as they happen.
- Adjust strategies using live performance campaign data.
Increased Turnout & ROI
Integrated Multimedia doesn’t just improve reach—it improves results. By coordinating your outreach, you increase engagement, lower cost-per-touch, and get better turnout per dollar spent. It’s smarter campaigning with fewer silos and more wins at the finish line.
- Lower costs while increasing voter response rates.
- Maximize efficiency across all outreach campaign channels.
Meet Sutton & Smart
Multimedia Integration Experts & Cross-Channel Campaign Strategists
At Sutton & Smart, we turn voter attention into action by uniting print, mobile, and digital channels. Our experts synchronize direct mail with QR codes, SMS messages, and digital ads—so your campaign surrounds voters with a consistent message wherever they scroll, scan, or engage. Every touchpoint works smarter together.
Jon Sutton
An expert in management, strategy, and field organizing, Jon has been a frequent commentator in national publications.
Matt Smart
A leading national fundraiser with a proven track record of dramatically improving performance for clients.
See Your Message Everywhere
Synchronized Multimedia Outreach That Drives Voter Action
Sutton & Smart fuses direct mail with QR tech, SMS messaging, and digital ads to ensure voters see your message everywhere—on their phones, screens, and doorsteps. Our integrated approach increases recognition, boosts turnout, and delivers campaign results backed by data, coordination, and proven cross-channel engagement.
Target by:
- Name
- Address
- City
- State
- Zip Code
- Length of Residence
- Dwelling Type
- Year Home Built
- Political Party Affiliation
- Voting History
- Voter Registration Status
- Political Donor History
- Estimated Home Value
- Legislative Districts
- Education Level
- Occupation/Industry
- Neighborhood Type
- Household/Family
- Household Income
- Interests
Your Cross-Channel Win Starts Here
Deliver Voter Messages That Sync Across Every Platform
At Sutton & Smart, integration isn’t just a tactic—it’s your edge. We connect direct mail with SMS, QR codes, and digital ads to create a seamless voter journey. Every message is timed, tracked, and tailored—so you engage smarter, respond faster, and campaign with total strategic alignment.
Testimonials
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–Start With Unified, Multi-Touch Campaign Tactics–
Gain Exclusive Tactics for Integrated Multimedia Campaigns
Join our network of campaign pros and discover how mail, SMS, QR codes, and digital ads work together to engage voters. Get proven templates, targeting tips, and timing guides that help you synchronize touchpoints, increase recognition, and drive higher response rates—all from one coordinated strategy.
FAQs
Integrated Multimedia FAQ’s
Get clear answers about cross-channel political mail integration and learn how Sutton & Smart helps campaigns unify print, digital, SMS, and QR strategies—so your message reaches more voters with consistency, clarity, and measurable engagement.
Integrated multimedia combines direct mail with digital ads, QR codes, and SMS to deliver a unified message across platforms. It helps campaigns reach voters in more places with consistent timing and branding.
We create synchronized timelines and assets that align your print mailers with digital ads, scannable QR codes, and follow-up texts. This ensures a seamless voter experience from mailbox to mobile screen.
QR codes turn passive mailers into interactive voter tools—linking to donation pages, videos, registration help, or calendars. Plus, they’re trackable, so you can measure who’s engaging and adjust strategy instantly.
Yes. Our platform monitors QR scans, ad clicks, SMS engagement, and mail delivery, giving you real-time data across every touchpoint so you know what’s driving results and where to optimize.
When voters see your message multiple times across platforms, response rates rise. Pairing mail with digital tools reduces waste, increases persuasion, and ensures every dollar is working across multiple engagement points.
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